SEO and Google Business Profile
The profile, local content, technical fixes and a monthly report, so the business is the complete answer to the searches that matter.
SEO in BermudaHow it fits together
Digital marketing in Bermuda, run as one system by one person
A search, an ad or an email only works if the page it leads to answers the question and the inquiry reaches someone. HamilTech runs all six parts: SEO, Google Ads, Meta Ads, LinkedIn Ads, the website and email. One person sees how they connect, and you deal with that person every time.
The problem
Marketing usually breaks at the joins, not in the pieces.
A web designer builds the site. Someone else runs the Google Ads. A nephew boosts the Facebook posts. Each piece is done reasonably well, and the ad still sends people to a home page that does not mention the service they searched for. Nobody owns the path from the search to the reply, because that path crosses every supplier's boundary.
That is why one person is the point. The person who writes your ads also built the page they land on, set up the tracking, and knows which email went out last month. Marketing in Bermuda is a small-market job: a few searches, a few channels, done completely.
One person also means a real limit. I take on a small number of clients, and ongoing social posting is not something I offer. If you need something outside these pages, I will say so and point you to someone who does it well.
The six services
Six pieces of work, one person who sees how they connect.
Each has its own page with the scope and what is excluded. Most businesses need two or three, in a particular order, and the free review works out which.
Google Ads
Search campaigns aimed at people ready to hire, with every call and form tracked back to the ad.
Google Ads in BermudaMeta Ads
Facebook and Instagram advertising for a local audience: campaign, images, copy and reporting.
Meta Ads in BermudaLinkedIn Ads
Campaigns aimed at the job titles and companies that buy from businesses like yours.
LinkedIn Ads in BermudaWebsite design and development
The page every search, ad and email sends people to, designed, built, tested and handed over.
Web design in BermudaEmail marketing
Campaigns to the customers you already have, planned, written, designed, sent and reported.
Email marketing in BermudaWhere this has been done
Maui, Hawaii
Aloha Party Chef
Local SEO, Google Business Profile, keyword strategy and a Google Ads campaign for a private-chef business. It ranked #1 on Google for “private chef Maui” and related searches, and inquiry handling was reorganised so leads stopped being missed.
Bermuda, my own business
T&H Painting
The painting business I run, on systems I built for it: estimates, proposals, invoicing and reporting as one system, so nothing is retyped between steps.
Pricing
Monthly packages for ads and email. Websites quoted as projects.
Google Ads, Meta Ads, LinkedIn Ads and email marketing come in three monthly packages, Essential, Standard and Priority, month to month. Ask about pricing and the fees come back in writing, followed by a proposal. Ad spend is paid directly to the platform by you.
How it works
Find the leak first, then build.
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A free online presence review
I follow the path a customer takes: the search, the Google Business Profile, any ads, the website, the form, and where the inquiry ends up. I also note what you already pay other suppliers for.
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A written proposal, in priority order
Usually the cheapest fix comes first: a broken form or an unclaimed profile is less work than a new site and often matters more. Fees and exclusions are listed.
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The work, then the upkeep
Websites are built and handed over in writing. Search, ads and email run month to month with a one-page report of what was spent, what came in and what changes next.
Who it is for
A good fit looks like this.
- A small Bermuda business paying two or three marketing suppliers who never talk to each other
- Ads or posts that get clicks but not calls, and nobody can say why
- You want one person accountable for how the business is found and contacted
- You would rather fix the leak than start with a rebrand
Not offered
Said plainly, so you can look elsewhere for these.
- Ongoing social posting, content calendars and community management
- Bulk content production, such as blog posts by the dozen
- Bought or rented email lists
- Ad spend, platform fees and software subscriptions, which are paid directly by you
If a part of your marketing needs a specialist I am not, I will say so and recommend one, rather than quietly subcontracting it.
Questions businesses ask first
Before you choose who runs your marketing
Is HamilTech a digital marketing company?
HamilTech is one person: Kyle Hamilton, based in Bermuda. The website, local search, Google, Meta and LinkedIn ads and email campaigns are all run by the same person, so the work joins up and you always know who is responsible.
Why work with one person instead of a team?
Fewer handoffs, and one person who can see the whole path from a search or an ad to a reply. The trade-off is capacity: I take on a small number of clients at a time, and I will say so if I cannot take on yours.
Do you manage social media?
I run Facebook and Instagram advertising as Meta Ads. Ongoing social posting, content calendars and community management are not offered. If daily posting matters to your business, I will say so and point you to someone who does it well.
Where should a small business in Bermuda start with online marketing?
Usually with the Google Business Profile and the website page an inquiry lands on. Both are quick to fix and often broken. Ads and email make more sense once every inquiry reaches someone. A free online presence review tells you which applies to you.
How does pricing work for digital marketing?
Google Ads, Meta Ads, LinkedIn Ads and email marketing come as monthly packages at three levels: Essential, Standard and Priority, month to month. Websites are quoted as projects, and SEO as a monthly engagement. Ask about pricing and the fees come back in writing, followed by a proposal. Ad spend is paid directly to the platform by you.
Keep reading
More on how the parts work.
Next step
Find out where the inquiries are going.
Ask for a free online presence review: a plain account of what a customer sees and where inquiries are being lost, in writing, and a proposal in priority order if there is work worth doing.