Facebook and Instagram advertising
Your customers are probably on Facebook or Instagram, and a boosted post is the easiest way to spend money there without knowing what it bought. I run Meta Ads as a monthly package: the campaign, the audience, the images and copy, the tracking, and a plain report of what came in. This is advertising, not social media management.
The problem
The boost button is built to spend money quickly. It picks a broad audience, sends people to your profile rather than a page that lets them book or ask, and reports likes. None of that says whether anyone called.
A campaign starts from what you want people to do, who is likely to do it, and where they land when they tap. Then it is tracked, so the next month’s budget goes to what worked.
Monthly packages
Each package is a fixed monthly fee with the scope written down. It covers the advertising only, not daily posting to your page. Ask about pricing and the fees come back in writing, followed by a proposal. Ad spend is paid directly to the platform by you.
A single Facebook and Instagram campaign for the thing you most want to sell.
Two campaigns, on Meta or split with another channel.
Three campaigns, with real photography and video of your business.
Setup, one time. Covers setting up or reviewing your Meta ad account and Business Manager, audience research, writing the ads, building the campaign, and tracking. An existing account that needs a lot of untangling is quoted before anything starts.
Every package is month to month with 30 days’ notice. The ad and email accounts are set up in your business’s name, with you as the owner. You approve every ad and email before it goes out, with one round of changes. The first 90 days are for learning what works and improving it.
About the images. On Essential and Standard, ad images come from stock libraries or are made with AI. They set a mood only: they never show invented staff, customers, premises, finished jobs or products, and AI images are labelled where Meta requires it. On Priority, the shoot and the new page begin after your third month.
What the work involves
How it works
I look at your Facebook and Instagram presence, any past boosts or campaigns, and the page an ad would send people to. You get the findings in writing.
Ask about pricing and the package fees come back in writing. A proposal follows with the campaigns, a recommended spend, the terms and what is excluded. Nothing starts until you approve it in writing.
Tracking is tested before any budget is spent. Then the campaign goes live and is adjusted month by month, with a one-page report of spend, inquiries and changes.
Who it is for
Not included
The ad account and Business Manager are in your business’s name, with you as the owner. If we ever part ways, the account, its history and its audiences stay with you.
Questions businesses ask first
No. Meta Ads is advertising, not social media management. I build and run the paid campaigns. Day-to-day posting, content calendars and replying to comments are not offered, and I will say so and point you to someone who does it well if you need them.
There are two parts. The ad spend is set by you and paid directly to Meta. The management is a monthly package at one of three levels, plus a one-time setup fee. Ask about pricing and the fees come back in writing.
On Essential and Standard, images come from stock or are made with AI. They set a mood only and never show invented staff, customers, premises, finished jobs or products. Where Meta requires AI images to be labelled, they are. Priority includes real photo and video of your business.
Google catches people already searching for what you do. Meta reaches people who are not searching yet but match your customers. Running one of each is often worth trying, which is what the Standard package allows.
No. Packages are month to month with 30 days’ notice. The first 90 days are for learning what works, but you are not bound to them.
Related services
Next step
Ask about pricing and the package fees come back in writing. Or start with a free online presence review of your Facebook, Instagram and website.