Search campaigns and pay-per-click advertising
A lot of small-business Google Ads accounts in Bermuda fail quietly. The budget goes on broad keywords, the clicks land on a homepage that does not answer the search, nothing is tracked, and the few inquiries that do arrive wait days for a reply. HamilTech's Google Ads management fixes the whole chain: the campaigns, the page they land on, the tracking, and the follow-up behind them.
The problem
The usual self-run account looks like this: a handful of broad keywords that match searches nobody meant, no negative keywords to stop them, and ads that send every click to the homepage. Google reports plenty of clicks. Nobody knows which of them became a call, because conversion tracking was never set up, so the budget is judged by feel.
Then the part no ad platform can fix. The inquiry arrives by form or phone and sits in an inbox until someone has time. With pay-per-click advertising in Bermuda, every one of those clicks was paid for. I run the campaigns alongside the landing page and the follow-up, because the ad is only the first step of three.
What Google Ads management includes
A Google Ads engagement covers these eight items. Setup does most of the heavy lifting in the first month; after that the work is monthly optimisation and reporting.
Where this has been done
Maui, Hawaii
A Google Ads campaign for a private-chef business brought in a steady volume of inquiry submissions, running alongside local search work that ranked the business #1 on Google for “private chef Maui” and related searches.
The inquiry handling behind the ads was reorganised too, so every lead that came in was answered and booked rather than missed. See the full client work write-up.
Pricing
There are two separate costs. Your ad spend is paid directly to Google by you, from your own account, and you set the budget. The management work is quoted in writing after a conversation, with the scope and exclusions listed.
How it works
I review the current account if there is one, the pages the ads would send people to, and what happens to an inquiry once it arrives. You get the findings in writing, including what is wasting money now.
The campaigns, the target searches, the tracking, a recommended ad budget, the management quote and the exclusions. Nothing starts until you approve it in writing.
Tracking is tested before any budget is spent. Then the campaigns go live and are optimised month by month, with a plain report of spend, inquiries and changes.
Who it is for
Not included in Google Ads management
The ads account is set up in your business's name, with you as the owner. If we ever part ways, the account, its history and its data stay with you.
Questions businesses ask first
There are two parts. The ad spend is set by you and paid directly to Google, so you control the budget. The management is quoted in writing after a conversation, and depends on how many campaigns you need, whether the account is new or existing, and how much tracking and landing page work is needed. Get in touch and ask.
No. If you are looking for a Google Ads agency in Bermuda, HamilTech is the alternative: one consultant who runs the campaigns and also the landing pages, tracking and inquiry follow-up behind them. Fewer handoffs, and one person accountable for whether the ads turn into work.
Often both. Google Ads can bring inquiries in quickly while local SEO builds up over months. For Aloha Party Chef, an ads campaign ran alongside local search work that ranked the business #1 for “private chef Maui”. The first look will say which makes more sense for your business first.
Conversion tracking records when a click becomes a phone call or a form inquiry, using GA4 and Google Ads conversions. Without it, you can only see clicks, not which keywords and ads actually brought in work, so the budget cannot be spent where it earns.
Yes. The account is created in your business's name with you as the owner, and I am given access to manage it. If you move on, you keep the account, the campaigns and all their history.
Yes. The first step is an audit of the existing account: wasted keywords, missing negatives, broken or missing tracking, and ads pointing at the wrong pages. You get those findings in writing before deciding anything.
Related services
Next step
Tell me about the business, and the account if you already run one. You get a plain account of what is working and what is wasting money, and a written proposal if there is work worth doing.