Essential
A single search campaign for the service you most want to sell.
- One Google search campaign
- Ads sent to an existing page on your site
- Call and form tracking
- Monthly optimisation
- One-page monthly report
Search campaigns and pay-per-click advertising
Google Ads in Bermuda, set up to bring in inquiries rather than clicks
A lot of small-business Google Ads accounts in Bermuda fail quietly. The budget goes on broad keywords, the clicks land on a home page that does not answer the search, and nothing is tracked. I run Google Ads as a monthly package: the campaigns, the page they land on, and the tracking that shows what each click turned into.
The problem
The clicks arrive. The inquiries do not.
The usual self-run account looks like this: a handful of broad keywords that match searches nobody meant, no negative keywords to stop them, and ads that send every click to the home page. Google reports plenty of clicks. Nobody knows which of them became a call, because conversion tracking was never set up, so the budget is judged by feel.
Every one of those clicks was paid for. I run the campaigns alongside the page they land on and the tracking behind them, because the ad is only the first step of three.
Monthly packages
Three packages. Standard is where I suggest starting.
Each package is a fixed monthly fee with the scope written down, so you know what is being done each month. Ask about pricing and the fees come back in writing, followed by a proposal. Ad spend is paid directly to the platform by you.
Standard
Two campaigns, split across Google and another channel if that suits you.
- Two campaigns in total, on Google or split with Meta, LinkedIn or email
- Improvements to the pages the ads land on
- Call and form tracking
- Monthly optimisation
- One-page monthly report
Priority
Three campaigns, real photography and a new page each quarter.
- Three campaigns in total, across any channels
- Real photo and video from a half-day shoot each quarter
- One new landing page a quarter
- Your existing follow-up system kept running
- One-page monthly report
Setup, one time. Covers account setup or a review of your existing account, keyword research, writing the ads, building the campaign, and call and form tracking. An existing account that needs a lot of untangling is quoted before anything starts.
Every package is month to month with 30 days’ notice. The ad and email accounts are set up in your business’s name, with you as the owner. You approve every ad and email before it goes out, with one round of changes. The first 90 days are for learning what works and improving it.
On Priority, the shoot and the new page begin after your third month.
What the work involves
From the keyword to the inquiry, set up and looked after.
- Account setup or reviewA new account built properly, or an existing one reviewed for wasted spend, broken tracking and settings that work against you.
- Keyword and negative keyword researchThe searches that mean someone wants to hire you, and a list of the ones to exclude so the budget is not spent on them.
- Search campaigns and ad copyCampaigns grouped by service, with ads written plainly for what each search is asking.
- Landing page alignmentEach ad sends people to a page that answers the search and makes it easy to get in touch.
- Conversion trackingGA4 and Google Ads conversions, with call and form tracking, so you know which clicks became inquiries.
- Monthly optimisationSearch terms reviewed, bids and budgets adjusted, weak ads replaced and new negatives added.
- A recommended spendA written view of how much is worth spending and where, based on what the tracking shows.
- Plain monthly reportingWhat was spent, what came in, what changed and what is next, on one page.
Where this has been done
Aloha Party Chef
Maui, Hawaii
A Google Ads campaign for a private-chef business brought in a steady flow of inquiries, running alongside local search work that ranked the business #1 on Google for “private chef Maui” and related searches.
Inquiry handling behind the ads was reorganised too, so leads stopped being missed. See the work write-up.
How it works
Check the account and the page first, then spend.
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A free review
I look at the current account if there is one, the pages the ads would send people to, and what happens to an inquiry once it arrives. You get the findings in writing, including anything wasting money now.
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Fees in writing, then a proposal
Ask about pricing and the package fees come back in writing. A proposal follows with the campaigns, a recommended spend, the terms and what is excluded. Nothing starts until you approve it in writing.
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Setup, then monthly care
Tracking is tested before any budget is spent. Then the campaigns go live and are adjusted month by month, with a one-page report of spend, inquiries and changes.
Who it is for
A good fit looks like this.
- A Bermuda business whose customers search on Google before they call
- An ads account that spends money without anyone knowing what it returns
- A service worth advertising, with capacity to take on the work it brings in
- Tourism, hospitality, trades, clinics and professional practices
Not included
Listed here, and again on every proposal.
- Ad spend, which is paid directly to Google from your account
- Guaranteed positions, click volumes or results, which nobody can honestly promise
- A new website, quoted separately as website design and development
- Photography and video, except on Priority
The ads account is set up in your business’s name, with you as the owner. If we ever part ways, the account, its history and its data stay with you.
Questions businesses ask first
Before you spend on Google Ads
How much does Google Ads cost in Bermuda?
There are two parts. The ad spend is set by you and paid directly to Google, so you control the budget. The management is a monthly package at one of three levels, plus a one-time setup fee. Ask about pricing and the fees come back in writing.
Who runs the campaigns?
I do. HamilTech is one person, Kyle Hamilton, in Bermuda. The person who writes your ads also checks the page they land on and the tracking behind them, so one person is accountable for whether the ads turn into work.
Is there a minimum contract?
No. Packages are month to month with 30 days’ notice. The first 90 days are for learning what works, so it is worth giving a campaign that long, but you are not bound to it.
Should I run Google Ads or focus on SEO?
Often both. Google Ads can bring inquiries in quickly while local SEO builds up over months. The free review will say which makes more sense for your business first.
Do I keep my Google Ads account if we stop working together?
Yes. The account is created in your business’s name with you as the owner, and I am given access to manage it. If you move on, you keep the account, the campaigns and all their history.
Can you take over an account someone else set up?
Yes. Setup starts with a review of the existing account: wasted keywords, missing negatives, broken tracking, and ads pointing at the wrong pages. You get the findings in writing before deciding anything.
Related services
The ad is step one. These are the next steps.
Next step
Find out where the ad budget is going.
Ask about pricing and the package fees come back in writing. Or start with a free online presence review of your account, your pages and your Google profile.